Zoeken

Do it for mom

Simone Maas
29 mei 2016
2 minuten om te lezen

‘Did you get pregnant while on a holiday booked at our company? Congratulations, then you receive a child-friendly holiday and baby supplies for free!’ This might sound crazy, but the Danish travel company Spies Rejser campaigned this message in 2014. Acting out of love for their fatherland, the people at Spies Rejser were stimulating Danes to get children. Now they are back at it with an hilarious ad: ‘Do it for mom.’.

What is it?

‘If young adults don’t want to get pregnant for their country, maybe they will for their mom?’ That’s what Speis Rejser might have thought while making their new campaign ‘Do it for mom.’. With an hilarious commercial they announced that as a mother you can buy your child and his partner a relatively cheap holiday. On this sunny destination they will have more sex because of the beautiful weather. Their sex-life will also have a boost due to the amount of exercise the couple gets on this holiday. According to the commercial exercise gets your blood pumping ‘to certain places’ and therefore makes you get sexually excited.

Over all, the message of this commercial is simple: buy your son/daughter a holiday and get a grandchild!

Why is it cool?

In the year of 2024 the 8 billionth world citizen will be a fact. Every day about 200.000 human beings are born. Those numbers are huge. Overpopulation has been getting a lot of attention because of its serious consequences. Can we feed al of these people? Is there enough room for every single one of them? And, also quite important, what effect will this huge number of people have on our ecosystem? With so much attention going towards the subject ‘overpopulation’, it becomes harder to see that in some areas the birth-rate is actually alarmingly high.

The birth-rate in Denmark is one of the lowest in Europe, with 1.7 children born per family. This means that in a few years’ time, there will not be enough young working citizens to support the country. The campaign of Speis Rejser isn’t the only example of a Danish initiative to stimulate people to have kids. There have been baby-ready dating sites, childcare for date-nights and even prizes for positive pregnancy tests. The thing that I find especially interesting about ‘Do it for mom.’ is that this initiative was set up by a travel company and the fact that it focusses on the soon-to-be grandmothers. By focusses on the grandmothers Speis Rejser does not directly connect with the target group. That could be risky, but in this case I surmise it will pay off. The elderly is worldwide increasing in number and they will pass the message on to the younger generation. And honestly, if there is one person in the world who could change your mind about something, it is probably your mom.